Peter E. Greulich

Peter E. Greulich spent thirty years at IBM as a salesman, brand manager, worldwide product/market manager and sales instructor. He’s interviewed thousands of IBMers worldwide—from the United States to China, Canada to Brazil, and Australia to Scandinavia. The themes in his writings reflect these discussions, his own corporate experiences, and a three-year journey to understand Thomas J. Watson Sr.’s leadership—a guiding force, that in the face of nine recessions, the Great Depression and four of the six steepest U.S. stock market declines, created one of the 20th Century’s greatest corporations. His writings include: - A View from Beneath the Dancing Elephant: Rediscovering IBM’s Corporate Constitution - The World’s Greatest Salesman: An IBM Caretaker’s Perspective: Looking Back - Democracy in Business - We Are All Assistants - We Forgive Thoughtful Mistakes