Dotcomology

One day, I picked up a book called “Multiple Streams of Income” by best selling author, Robert Allen... and I didn’t put it down until I was finished reading it cover to cover. That book changed my life. It taught me, in very simple terms, that having money is a good thing and that not having money is a bad thing. It illustrated the point that it is essential to develop multiple streams of income. One job is not enough, one investment is not enough, one business is not enough. If you are only relying on one stream of income, you are setting yourself up to be broke one day and the fact is that 85% of the -9- world’s population grows old and dies financially broke. That’s because most people do not have multiple streams of income. Knowing that one stream of income is not enough, I got busy finding ways to make more money through avenues other than my “day job”. In the “Multiple Streams of Income” book, Robert Allen discusses different “Money Mountains” including the “Real Estate Money Mountain”, the “Investment Money Mountain” and the “Marketing Money Mountain”. The one that appealed to me most was marketing — specifically Internet marketing.