Euromarketing and the Future
- ISBN
- 9780789060150
Euromarketing and the Future is a gay men, gesundheitsvorsorge book by Lynn R. Kahle.
About this book
"Aids, Communication, and Empowerment examines the cultural construction of gay identity in light of discourse used in messages about AIDS - messages that are often represented as educative, scientific, and informational, but which are in fact politically charged. This analysis allows for a radical reading of contemporary health communication that can ultimately be used to strengthen marginal voices."--Jacket.
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Frequently Asked Questions
What genre is Euromarketing and the Future?+
Euromarketing and the Future is a Gay men, Gesundheitsvorsorge, Öffentliche Meinung, Mass media in health education book.
What is Euromarketing and the Future about?+
"Aids, Communication, and Empowerment examines the cultural construction of gay identity in light of discourse used in messages about AIDS - messages that are often represented as educative, scientific, and informational, but which are in fact politically charged. This analysis allows for a radical ...
Who wrote Euromarketing and the Future?+
Euromarketing and the Future was written by Lynn R. Kahle.