Excel for Marketing Managers
by Bill Jelen
ISBN
9781932802641
Excel for Marketing Managers is a computer technology, non-fiction book by Bill Jelen.
About this book
The most powerful Microsoft Excel features that can be used to sort through data to produce meaningful marketing analyses are outlined in this manual. Marketing managers will learn the math functions to produce budgets and forecasts, and how to use survey analysis to quickly spot trends using pivot tables and other analysis tools. Ideas for launch schedules, life cycle management, and other date-related information are also presented.
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Frequently Asked Questions
What genre is Excel for Marketing Managers?+
Excel for Marketing Managers is a Computer Technology, Non-Fiction book.
What is Excel for Marketing Managers about?+
The most powerful Microsoft Excel features that can be used to sort through data to produce meaningful marketing analyses are outlined in this manual. Marketing managers will learn the math functions to produce budgets and forecasts, and how to use survey analysis to quickly spot trends using pivot ...
Who wrote Excel for Marketing Managers?+
Excel for Marketing Managers was written by Bill Jelen.