From worst to first
- ISBN
- 9780470254202
From worst to first is a airlines, case studies book by Gordon Bethune.
About this book
"In From Worst to First, business legend Gordon Bethune tells the complete inside story of how he and his team engineered one of the most dramatic comebacks in the history of business. As inspiring as it is instructive, it is the story of how a plain-speaking ex-Navy aircraft mechanic, armed with a few common-sense notions about good management and the courage to look past the bottom line, managed to motivate his people to bold new heights of excellence and win back his company's long-lost customer base. In reading it, business readers will learn valuable lessons on leadership, employee empowerment, teamwork, and strategy that can be applied to just about any type of business organization."--BOOK JACKET.
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Frequently Asked Questions
What genre is From worst to first?+
From worst to first is a Airlines, Case studies, Continental Airlines, Corporate turnarounds, History book.
What is From worst to first about?+
"In From Worst to First, business legend Gordon Bethune tells the complete inside story of how he and his team engineered one of the most dramatic comebacks in the history of business. As inspiring as it is instructive, it is the story of how a plain-speaking ex-Navy aircraft mechanic, armed with a ...
Who wrote From worst to first?+
From worst to first was written by Gordon Bethune.