Guanxi
- ISBN
- 9780789012906
Guanxi is a relationship marketing, interpersonal relations book by Thomas K. Leung.
About this book
"Guanxi: Relationship Marketing in a Chinese Context is based on an original research study as well as the authors' twenty years of experience of doing business in China. Their understanding of the implications of face, favor, reciprocity, honor, and interconnectedness - all vital parts of guanxi - will enable you to understand the unstated assumptions of Chinese business culture. Moreover, the book discusses the legal implications of guanxi as well as cultural expectations.". "Guanxi is an indispensable tool for anyone wanting to do business in China, for students of international business or Chinese culture, and for scholars interested in international business culture."--BOOK JACKET.
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Frequently Asked Questions
What genre is Guanxi?+
Guanxi is a Relationship marketing, Interpersonal relations, Marketing relationnel book.
What is Guanxi about?+
"Guanxi: Relationship Marketing in a Chinese Context is based on an original research study as well as the authors' twenty years of experience of doing business in China. Their understanding of the implications of face, favor, reciprocity, honor, and interconnectedness - all vital parts of guanxi - ...
Who wrote Guanxi?+
Guanxi was written by Thomas K. Leung.