Herd
by Mark Earls
- ISBN
- 9781282345546
Herd is a communication in marketing, social influence book by Mark Earls.
About this book
Earls challenges some of our deepest ideas to reveal the truth about who we are and what marketers, managers and governments can do to set about influencing mass behaviour. Bold in its conception and engaging in its execution, 'Herd' offers the most radical new theory of consumer behaviour in a generation.
About the Author
is the author of Herd. Browse their full catalog on Booklogr.
Explore more books by Mark Earls →Editions & Formats
Reviews
No reviews yet. Have you read this book? Share your thoughts with the Booklogr community.
Sign in Sign in to write a review
Frequently Asked Questions
What genre is Herd?+
Herd is a Communication in marketing, Social influence, Consumer behavior, Social interaction book.
What is Herd about?+
Earls challenges some of our deepest ideas to reveal the truth about who we are and what marketers, managers and governments can do to set about influencing mass behaviour. Bold in its conception and engaging in its execution, 'Herd' offers the most radical new theory of consumer behaviour in a gene...
Who wrote Herd?+
Herd was written by Mark Earls.