Leading by Design
ISBN
9780066620381
Leading by Design is a furniture industry and trade, history book by Bertil Torekull.
About this book
"In Leading by Design, Bertil Torekull, a well-known Swedish journalist, reveals the genius and the secrets behind IKEA's extraordinary success. With candor and detail, he offers insights into Kamprad's cutting-edge management strategies, his enthusiasm to embrace innovative methods (such as producing ready-to-assemble merchandise and using a door factory to produce affordable products with universal appeal), and the tools he used to grow the IKEA brand into a veritable industry unto itself."--BOOK JACKET. "More than a standard business history Leading by Design captures the essence of Kamprad himself. It is a testament to the inspiration, the ideas, and the innovations that make a good business great."--BOOK JACKET.
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Frequently Asked Questions
What genre is Leading by Design?+
Leading by Design is a Furniture industry and trade, History, Ikea A/S, Ikea, Sweden, biography book.
What is Leading by Design about?+
"In Leading by Design, Bertil Torekull, a well-known Swedish journalist, reveals the genius and the secrets behind IKEA's extraordinary success. With candor and detail, he offers insights into Kamprad's cutting-edge management strategies, his enthusiasm to embrace innovative methods (such as produc...
Who wrote Leading by Design?+
Leading by Design was written by Bertil Torekull.