Leap! A Revolution in Creative Business Strategy
- ISBN
- 9780471229179
Leap! A Revolution in Creative Business Strategy is a publicidad, planeacio n estrate gica book by Bob Schmetterer.
About this book
"In Leap, Bob Schmetterer shows advertisers how to combine advertising creativity and bottom-line realities to develop winning business strategies and winning ad campaigns. He analyzes some of the most creative business ideas in history, showing how successful advertising and marketing strategies do more than simply communicate the brand - they define it. Schmetterer argues that the true challenge for advertisers is to help clients apply creative thinking to their core business strategies before they launch a branding blitz."--BOOK JACKET.
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Frequently Asked Questions
What genre is Leap! A Revolution in Creative Business Strategy?+
Leap! A Revolution in Creative Business Strategy is a Publicidad, Planeacio n estrate gica, Administracio n industrial, Mercadotecnia, Planeacio n. book.
What is Leap! A Revolution in Creative Business Strategy about?+
"In Leap, Bob Schmetterer shows advertisers how to combine advertising creativity and bottom-line realities to develop winning business strategies and winning ad campaigns. He analyzes some of the most creative business ideas in history, showing how successful advertising and marketing strategies do...
Who wrote Leap! A Revolution in Creative Business Strategy?+
Leap! A Revolution in Creative Business Strategy was written by Bob Schmetterer.