Lovemarks
- ISBN
- 9781576875346
Lovemarks is a forecasting, brand name products book by Kevin Roberts.
About this book
"Roberts offers a critical assessment of brands and the problems that face them in an increasingly competitive world. His argument is straightforward. Numbed by the assault of commodification and customer indifference, brands have simply run out of juice. The solution? The creation of products and experiences that will create long-term emotional relationships with consumers."--BOOK JACKET.
About the Author
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Frequently Asked Questions
What genre is Lovemarks?+
Lovemarks is a Forecasting, Brand name products, Advertising, Trademarks, Branding book.
What is Lovemarks about?+
"Roberts offers a critical assessment of brands and the problems that face them in an increasingly competitive world. His argument is straightforward. Numbed by the assault of commodification and customer indifference, brands have simply run out of juice. The solution? The creation of products and e...
Who wrote Lovemarks?+
Lovemarks was written by Kevin Roberts.