Loveworks
by Sheehan, Brian Associate Professor
- ISBN
- 9781576876404
Loveworks is a marketing, branding book by Sheehan, Brian Associate Professor.
About this book
Loveworks expands upon Kevin Roberts's Lovemarks : The Future Beyond Brands (2004), by providing real world business examples of how many of the world's most successful brands have used the Lovemarks theory to create and sustain emotional connections with consumers.
About the Author
Sheehan, Brian Associate Professor is the author of Loveworks. Browse their full catalog on Booklogr.
Editions & Formats
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Frequently Asked Questions
What genre is Loveworks?+
Loveworks is a Marketing, Branding, Advertising, Brand name products, Advertising, psychological aspects book.
What is Loveworks about?+
Loveworks expands upon Kevin Roberts's Lovemarks : The Future Beyond Brands (2004), by providing real world business examples of how many of the world's most successful brands have used the Lovemarks theory to create and sustain emotional connections with consumers.
Who wrote Loveworks?+
Loveworks was written by Sheehan, Brian Associate Professor.