Marketing
- ISBN
- 9781136380716
Marketing is a marketing book by Geoffrey A. Lancaster.
About this book
This introductory text provides a comprehensive guide which is structured to cover milestones in marketing thinking and demonstrate their application.
About the Author
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Frequently Asked Questions
What genre is Marketing?+
Marketing is a Marketing book.
What is Marketing about?+
This introductory text provides a comprehensive guide which is structured to cover milestones in marketing thinking and demonstrate their application.
Who wrote Marketing?+
Marketing was written by Geoffrey A. Lancaster.