Marketing Management Bundle: Making Marketing Happen: How Great Companies Make Strategic Planning Work
by Brian Smith
ISBN
9780750662482
Marketing Management Bundle: Making Marketing Happen: How Great Companies Make Strategic Planning Work is a management, marketing book by Brian Smith.
About this book
"Based on five years of research into how great companies make strong marketing strategies, this book is written for practitioners to highlight why marketing planning falls and what can be done about it. Making Marketing Happen is an essential text for marketers who already know what the traditional text books say but need to make it work in the real world."--Jacket.
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Frequently Asked Questions
What genre is Marketing Management Bundle: Making Marketing Happen: How Great Companies Make Strategic Planning Work?+
Marketing Management Bundle: Making Marketing Happen: How Great Companies Make Strategic Planning Work is a Management, Marketing, Strategic planning, Sales & Selling, Planification book.
What is Marketing Management Bundle: Making Marketing Happen: How Great Companies Make Strategic Planning Work about?+
"Based on five years of research into how great companies make strong marketing strategies, this book is written for practitioners to highlight why marketing planning falls and what can be done about it. Making Marketing Happen is an essential text for marketers who already know what the traditional...
Who wrote Marketing Management Bundle: Making Marketing Happen: How Great Companies Make Strategic Planning Work?+
Marketing Management Bundle: Making Marketing Happen: How Great Companies Make Strategic Planning Work was written by Brian Smith.