Marketing Research
by Ray Kent
- ISBN
- 9781861521552
Marketing Research is a marketing research, marktonderzoek book by Ray Kent.
About this book
"Marketing Research Measurement, Method and Application provides a comprehensive and detailed coverage of all the elements that go into marketing research including the instruments of data capture, data collection methods and data analysis, along with an up-to-date review of techniques and applications currently used by the larger market research agencies." "This text places a great emphasis on how to generate good measures of marketing concepts and shows how all research is approached from a particular perspective."--BOOK JACKET.
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Frequently Asked Questions
What genre is Marketing Research?+
Marketing Research is a Marketing research, Marktonderzoek, Marketingforschung book.
What is Marketing Research about?+
"Marketing Research Measurement, Method and Application provides a comprehensive and detailed coverage of all the elements that go into marketing research including the instruments of data capture, data collection methods and data analysis, along with an up-to-date review of techniques and applicati...
Who wrote Marketing Research?+
Marketing Research was written by Ray Kent.