Media analysis techniques
ISBN
1412906830
Media analysis techniques is a mass media criticism, methodology book by Arthur Asa Berger.
About this book
Why study media analysis? According to Arthur Asa Berger, because theory drives practice and creative people must understand why their creations fail or succeed. Complete with glossary, study guides, and the author's own illustrations, Media Analysis Techniques, Second Edition encourages readers to combine creativity and analysis. In a comprehensive appendix, new for this edition, Berger details activities, simulations, and games that can move players from pure theory to making sense of creative work. Berger's vivid applications link theory to practice, teaching critical skills to students in popular culture, mass communication, media studies, and cultural studies.
About the Author
Ais the author of Media analysis techniques. Browse their full catalog on Booklogr.
Explore more books by Arthur Asa Berger →Editions & Formats
Reviews
No reviews yet. Have you read this book? Share your thoughts with the Booklogr community.
Sign in Sign in to write a review
Frequently Asked Questions
What genre is Media analysis techniques?+
Media analysis techniques is a Mass media criticism, Methodology, Mass media, Communicatiewetenschap, Methodologie book.
What is Media analysis techniques about?+
Why study media analysis? According to Arthur Asa Berger, because theory drives practice and creative people must understand why their creations fail or succeed. Complete with glossary, study guides, and the author's own illustrations, Media Analysis Techniques, Second Edition encourages readers to...
Who wrote Media analysis techniques?+
Media analysis techniques was written by Arthur Asa Berger.