Media product portfolios
- ISBN
- 9781135250317
Media product portfolios is a management, economic aspects book by Robert G. Picard.
About this book
"This book breaks new ground by introducing the concepts of product portfolio management and applying them to media companies in a comprehensive manner. It draws from knowledge and methods of analyzing product portfolio management in other industries, applies that knowledge to media industries, and analyzes current practices in media firms."--Jacket.
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Frequently Asked Questions
What genre is Media product portfolios?+
Media product portfolios is a Management, Economic aspects, Mass media, Mass media, economic aspects, Médias book.
What is Media product portfolios about?+
"This book breaks new ground by introducing the concepts of product portfolio management and applying them to media companies in a comprehensive manner. It draws from knowledge and methods of analyzing product portfolio management in other industries, applies that knowledge to media industries, and ...
Who wrote Media product portfolios?+
Media product portfolios was written by Robert G. Picard.