Persuasive imagery
by Rajeev Batra
- ISBN
- 0805842020
Persuasive imagery is a persuasion, imagery book by Rajeev Batra.
About this book
"Persuasive Imagery: A Consumer Response Perspective describes the state of knowledge of consumer response to commercial imagery in both academic research and actual practice, and provides concrete sources for future study. It will be of interest to scholars and students in consumer behavior, consumer psychology, advertising, marketing, cultural studies, and visual communication."--Jacket.
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Frequently Asked Questions
What genre is Persuasive imagery?+
Persuasive imagery is a Persuasion, Imagery, Advertising, Psychological aspects, Advertising, psychological aspects book.
What is Persuasive imagery about?+
"Persuasive Imagery: A Consumer Response Perspective describes the state of knowledge of consumer response to commercial imagery in both academic research and actual practice, and provides concrete sources for future study. It will be of interest to scholars and students in consumer behavior, consum...
Who wrote Persuasive imagery?+
Persuasive imagery was written by Rajeev Batra.