Principles of Direct and Database Marketing
by Alan Tapp
- ISBN
- 9780273957171
Principles of Direct and Database Marketing is a marketing, internet marketing book by Alan Tapp.
About this book
This title offers a focussed discussion of direct marketing linking academic theory to the everyday practices in the commercial world.
About the Author
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Frequently Asked Questions
What genre is Principles of Direct and Database Marketing?+
Principles of Direct and Database Marketing is a Marketing, Internet marketing, Direct marketing, Database marketing, Direktmarknadsföring book.
What is Principles of Direct and Database Marketing about?+
This title offers a focussed discussion of direct marketing linking academic theory to the everyday practices in the commercial world.
Who wrote Principles of Direct and Database Marketing?+
Principles of Direct and Database Marketing was written by Alan Tapp.