Principles of Marketing
- ISBN
- 9780132353458
Principles of Marketing is a marketing textbooks book by Philip Kotler.
About this book
The seventh Canadian edition of *Principles of Marketing* pairs unsurpassed quality with the most comprehensive and up-to-date research. Streamlined and concise, the text has been revamped along the unifying concept of marketing as a way of creating value for the customer in order to get value from the customer in return. Covering contemporary and Canadian issues, Kotler engages students with a relevant discussion of hot topics ranging from Measuring and Managing to Returns on Marketing. With new video cases, an integrated Marketing Plan, and exercises in every chapter, the newest edition of this longtime leader continues a tradition of quality without question.
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Frequently Asked Questions
What genre is Principles of Marketing?+
Principles of Marketing is a Marketing textbooks book.
What is Principles of Marketing about?+
The seventh Canadian edition of *Principles of Marketing* pairs unsurpassed quality with the most comprehensive and up-to-date research. Streamlined and concise, the text has been revamped along the unifying concept of marketing as a way of creating value for the customer in order to get value from ...
Who wrote Principles of Marketing?+
Principles of Marketing was written by Philip Kotler.