The image-is-everything presidency
by Waterman
ISBN
9780813368924
The image-is-everything presidency is a presidents, public relations and politics book by Waterman.
About this book
The Image-Is-Everything Presidency examines the way American presidents in the media age have shaped their public personas as a means of cultivating and advancing their political and ideological agendas. Images play an important role in the perceived success or failure of our presidents. Since public expectations are most often aimed directly at the White House and its central occupant, it is more important than ever that a president control and present the right image to the Amercan public. Reality thus becomes secondary and image is everything.
About the Author
Waterman is the author of The image-is-everything presidency. Browse their full catalog on Booklogr.
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Frequently Asked Questions
What genre is The image-is-everything presidency?+
The image-is-everything presidency is a Presidents, Public relations and politics, Presidents, united states, Mass media, political aspects, Présidents book.
What is The image-is-everything presidency about?+
The Image-Is-Everything Presidency examines the way American presidents in the media age have shaped their public personas as a means of cultivating and advancing their political and ideological agendas. Images play an important role in the perceived success or failure of our presidents. Since publi...
Who wrote The image-is-everything presidency?+
The image-is-everything presidency was written by Waterman.