The King of Madison Avenue
- ISBN
- 9781403978950
The King of Madison Avenue is a history, advertising agencies book by Kenneth Roman.
About this book
Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.
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Frequently Asked Questions
What genre is The King of Madison Avenue?+
The King of Madison Avenue is a History, Advertising agencies, Advertising, Biography, Advertising executives book.
What is The King of Madison Avenue about?+
Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.
Who wrote The King of Madison Avenue?+
The King of Madison Avenue was written by Kenneth Roman.