The marketing plan
- ISBN
- 0471580716
The marketing plan is a marketing, management book by Cohen, William A..
About this book
This book provides readers with knowledge to be able to develop truly outstanding, professional marketing plans. It also explains marketing planning and presents step-by-step procedures to create and implement a professional plan. All materials presented are reinforced by lively case studies, and marketing plan forms that guide students and professionals in the development of their plans.
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Frequently Asked Questions
What genre is The marketing plan?+
The marketing plan is a Marketing, Management, Marketing, management book.
What is The marketing plan about?+
This book provides readers with knowledge to be able to develop truly outstanding, professional marketing plans. It also explains marketing planning and presents step-by-step procedures to create and implement a professional plan. All materials presented are reinforced by lively case studies, and ma...
Who wrote The marketing plan?+
The marketing plan was written by Cohen, William A..