The Seven Myths of Customer Management
by John Abram
- ISBN
- 9780470858813
The Seven Myths of Customer Management is a business, management book by John Abram.
About this book
In this lively and readable book, the authors argue that in recent years far too much has been made of customer satisfaction, and that this has come at the expense of hard-edged consumerism. Whether or not "the customer is king," the first rule of business is to make money. Pragmatic and practical, the book destroys seven key myths about customer management that have gained almost folkloric status, and provides a step-by-step action plan for linking customer service with commercial goals.
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Frequently Asked Questions
What genre is The Seven Myths of Customer Management?+
The Seven Myths of Customer Management is a Business, Management, Nonfiction, Customer relations, management book.
What is The Seven Myths of Customer Management about?+
In this lively and readable book, the authors argue that in recent years far too much has been made of customer satisfaction, and that this has come at the expense of hard-edged consumerism. Whether or not "the customer is king," the first rule of business is to make money. Pragmatic and practical, ...
Who wrote The Seven Myths of Customer Management?+
The Seven Myths of Customer Management was written by John Abram.