Twenty million new customers!
- ISBN
- 9781315870229
Twenty million new customers! is a gay consumers, gays book by Steven M. Kates.
About this book
A scholarly yet personal study, Twenty Million New Customers!: Understanding Gay Men's Consumer Behavior is a mixed shopping bag, taking you on a day-in-the-life tour of the buying patterns of 44 gay men. As an up-to-date catalog of scholarly data, it helps you see how "mainstream" businesses can tailor their marketing methods to this expanding demand in a competent, professional, and ethical manner. As a commentary on lifestyle, it transports you to unexplored consumer behavior territory that most people still consider "deviant."
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Frequently Asked Questions
What genre is Twenty million new customers!?+
Twenty million new customers! is a Gay consumers, Gays, Consumers, Consommateurs homosexuels, LGBTQ economics book.
What is Twenty million new customers! about?+
A scholarly yet personal study, Twenty Million New Customers!: Understanding Gay Men's Consumer Behavior is a mixed shopping bag, taking you on a day-in-the-life tour of the buying patterns of 44 gay men. As an up-to-date catalog of scholarly data, it helps you see how "mainstream" businesses can ta...
Who wrote Twenty million new customers!?+
Twenty million new customers! was written by Steven M. Kates.