Type in Motion 2

"It has been six years since the publication of Type in Motion, the first book to present an overview of animated digital typography. Six years is a long time in the digital world, and creative innovation in motion graphics has continued unabated." "Type in Motion 2 gathers work from the most advanced studios around the world, ranging from one-person experimental studios to university-based research groups. Over eighty projects are presented in detail and arranged into five chapters that address particular issues facing today's designers. "Identifying" looks at kinetic typography's role in branding through media such as television identities, program titles and transition sequences. The delivery of information about a product, service or event through a typographic message is presented in "Informing," which addresses fields such as public-service announcements and commercials. Stitching together word, image and sound to create stories and establish a context, "Storytelling" considers issues of narrative, in which the designer establishes the framework but the user creates the story. "Traveling" focuses on the user, from website navigation to chatrooms. "Speculating" features a wide spectrum of experimental projects in type and lettering design, exploring new ideas, functions and methods of communication." "Type in Motion 2 raises visual communication and motion graphics to new levels, and captures the true spirit of innovation and imagination in the contemporary design scene."--BOOK JACKET.