Doing business in India

"India is now emerging as a major economic superpower, making it a place where more American and European companies and individuals are doing business. As these interactions increase, it is important for those working in India to have as much information as possible to succeed. Rajesh Kumar and Anand Kumar Sethi's Doing Business in India is a valuable resource in that respect. The authors start with a business history background and highlight both the evolution of India as a major economic player on the world stage, as well as what it takes to succeed in the Indian business environment. Kumar and Sethi describe the Indian political, socio-cultural, and economic environment and the constraints and opportunities that the environment poses for the foreign investor. The major thrust of the book is on spelling out the strategies that will work well for the foreign investor in India. Examples are provided of both successful as well as unsuccessful attempts to penetrate the Indian market. The insights Kumar and Sethi provide make this book a necessity for both scholars and practitioners hoping to learn more about business in India."--BOOK JACKET