Leap! A Revolution in Creative Business Strategy
- ISBN
- 9780471229179
Leap! A Revolution in Creative Business Strategy es un publicidad, planeacio n estrate gica book de Bob Schmetterer.
Sobre este libro
"In Leap, Bob Schmetterer shows advertisers how to combine advertising creativity and bottom-line realities to develop winning business strategies and winning ad campaigns. He analyzes some of the most creative business ideas in history, showing how successful advertising and marketing strategies do more than simply communicate the brand - they define it. Schmetterer argues that the true challenge for advertisers is to help clients apply creative thinking to their core business strategies before they launch a branding blitz."--BOOK JACKET.
Sobre el Autor
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Preguntas Frecuentes
¿De qué género es Leap! A Revolution in Creative Business Strategy?+
Leap! A Revolution in Creative Business Strategy es un libro de Publicidad, Planeacio n estrate gica, Administracio n industrial, Mercadotecnia, Planeacio n..
¿De qué trata Leap! A Revolution in Creative Business Strategy?+
"In Leap, Bob Schmetterer shows advertisers how to combine advertising creativity and bottom-line realities to develop winning business strategies and winning ad campaigns. He analyzes some of the most creative business ideas in history, showing how successful advertising and marketing strategies do...
¿Quién escribió Leap! A Revolution in Creative Business Strategy?+
Leap! A Revolution in Creative Business Strategy fue escrito por Bob Schmetterer.