Lovemarks
- ISBN
- 9781576875346
Lovemarks es un forecasting, brand name products book de Kevin Roberts.
Sobre este libro
"Roberts offers a critical assessment of brands and the problems that face them in an increasingly competitive world. His argument is straightforward. Numbed by the assault of commodification and customer indifference, brands have simply run out of juice. The solution? The creation of products and experiences that will create long-term emotional relationships with consumers."--BOOK JACKET.
Sobre el Autor
es el autor de Lovemarks. Explora su catálogo completo en Booklogr.
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Preguntas Frecuentes
¿De qué género es Lovemarks?+
Lovemarks es un libro de Forecasting, Brand name products, Advertising, Trademarks, Branding.
¿De qué trata Lovemarks?+
"Roberts offers a critical assessment of brands and the problems that face them in an increasingly competitive world. His argument is straightforward. Numbed by the assault of commodification and customer indifference, brands have simply run out of juice. The solution? The creation of products and e...
¿Quién escribió Lovemarks?+
Lovemarks fue escrito por Kevin Roberts.