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Marketing Management Bundle: Making Marketing Happen: How Great Companies Make Strategic Planning Work

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ManagementMarketingStrategic planningSales & SellingPlanification
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ISBN
9780750662482

Marketing Management Bundle: Making Marketing Happen: How Great Companies Make Strategic Planning Work es un management, marketing book de Brian Smith.

Sobre este libro

"Based on five years of research into how great companies make strong marketing strategies, this book is written for practitioners to highlight why marketing planning falls and what can be done about it. Making Marketing Happen is an essential text for marketers who already know what the traditional text books say but need to make it work in the real world."--Jacket.

Sobre el Autor

Brian Smith

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Preguntas Frecuentes

¿De qué género es Marketing Management Bundle: Making Marketing Happen: How Great Companies Make Strategic Planning Work?+

Marketing Management Bundle: Making Marketing Happen: How Great Companies Make Strategic Planning Work es un libro de Management, Marketing, Strategic planning, Sales & Selling, Planification.

¿De qué trata Marketing Management Bundle: Making Marketing Happen: How Great Companies Make Strategic Planning Work?+

"Based on five years of research into how great companies make strong marketing strategies, this book is written for practitioners to highlight why marketing planning falls and what can be done about it. Making Marketing Happen is an essential text for marketers who already know what the traditional...

¿Quién escribió Marketing Management Bundle: Making Marketing Happen: How Great Companies Make Strategic Planning Work?+

Marketing Management Bundle: Making Marketing Happen: How Great Companies Make Strategic Planning Work fue escrito por Brian Smith.