Marketing Research
by Ray Kent
- ISBN
- 9781861521552
Marketing Research es un marketing research, marktonderzoek book de Ray Kent.
Sobre este libro
"Marketing Research Measurement, Method and Application provides a comprehensive and detailed coverage of all the elements that go into marketing research including the instruments of data capture, data collection methods and data analysis, along with an up-to-date review of techniques and applications currently used by the larger market research agencies." "This text places a great emphasis on how to generate good measures of marketing concepts and shows how all research is approached from a particular perspective."--BOOK JACKET.
Sobre el Autor
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Preguntas Frecuentes
¿De qué género es Marketing Research?+
Marketing Research es un libro de Marketing research, Marktonderzoek, Marketingforschung.
¿De qué trata Marketing Research?+
"Marketing Research Measurement, Method and Application provides a comprehensive and detailed coverage of all the elements that go into marketing research including the instruments of data capture, data collection methods and data analysis, along with an up-to-date review of techniques and applicati...
¿Quién escribió Marketing Research?+
Marketing Research fue escrito por Ray Kent.