The Seven Myths of Customer Management
by John Abram
- ISBN
- 9780470858813
The Seven Myths of Customer Management es un business, management book de John Abram.
Sobre este libro
In this lively and readable book, the authors argue that in recent years far too much has been made of customer satisfaction, and that this has come at the expense of hard-edged consumerism. Whether or not "the customer is king," the first rule of business is to make money. Pragmatic and practical, the book destroys seven key myths about customer management that have gained almost folkloric status, and provides a step-by-step action plan for linking customer service with commercial goals.
Sobre el Autor
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Preguntas Frecuentes
¿De qué género es The Seven Myths of Customer Management?+
The Seven Myths of Customer Management es un libro de Business, Management, Nonfiction, Customer relations, management.
¿De qué trata The Seven Myths of Customer Management?+
In this lively and readable book, the authors argue that in recent years far too much has been made of customer satisfaction, and that this has come at the expense of hard-edged consumerism. Whether or not "the customer is king," the first rule of business is to make money. Pragmatic and practical, ...
¿Quién escribió The Seven Myths of Customer Management?+
The Seven Myths of Customer Management fue escrito por John Abram.