Libros de advertising copy
24 libros en este género
The Adweek copywriting handbook
Joseph Sugarman
Copywriting for the Electronic Media
Milan D. Meeske
The making of effective advertising
Charles H. Patti
Write like the pros
Mark S. Bacon
Instant advertising
Bradley J. Sugars
Persuasive copywriting
Andy Maslen
Writing high-tech copy that sells
Janice M. King
Nihon no kopī hassōhō
Tahara, Susumu
Advertising writing
W. Keith Hafer
The Craft of Copywriting
June A. Valladares
Consolidated Circulars
DETR
1001 Advertising Tips
Luc Dupont
Direct mail copy that sells!
Herschell Gordon Lewis
Creative strategy in advertising
Bonnie L. Drewniany
Gabay's copywriters' compendium
J. Jonathan Gabay
The online copywriter's handbook
Robert W. Bly
Copywriting That Sells High Tech
Janice M. King
Elements of Copywriting
Gary Blake
Strategic Copywriting
Edd Applegate
The creative connection
Arthur A. Winters