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Cutting edge advertising

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ISBN
9789810678883

Cutting edge advertising est un advertising, handbooks book de Jim Aitchison.

À propos de ce livre

"Reprinted ten times in four years and now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted."--Jacket.

À propos de l'auteur

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Quel est le genre de Cutting edge advertising ?+

Cutting edge advertising est un livre de Advertising, Handbooks, Advertenties, Merken.

De quoi parle Cutting edge advertising ?+

"Reprinted ten times in four years and now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art sh...

Qui a écrit Cutting edge advertising ?+

Cutting edge advertising a été écrit par Jim Aitchison.