Guanxi
- ISBN
- 9780789012906
Guanxi est un relationship marketing, interpersonal relations book de Thomas K. Leung.
À propos de ce livre
"Guanxi: Relationship Marketing in a Chinese Context is based on an original research study as well as the authors' twenty years of experience of doing business in China. Their understanding of the implications of face, favor, reciprocity, honor, and interconnectedness - all vital parts of guanxi - will enable you to understand the unstated assumptions of Chinese business culture. Moreover, the book discusses the legal implications of guanxi as well as cultural expectations.". "Guanxi is an indispensable tool for anyone wanting to do business in China, for students of international business or Chinese culture, and for scholars interested in international business culture."--BOOK JACKET.
À propos de l'auteur
est l'auteur de Guanxi. Parcourez son catalogue complet sur Booklogr.
Explorez plus de livres de Thomas K. Leung →Éditions et Formats
Critiques
Pas encore de critiques. Avez-vous lu ce livre ? Partagez vos impressions avec la communauté Booklogr.
Se connecter Connectez-vous pour écrire une critique
Questions Fréquentes
Quel est le genre de Guanxi ?+
Guanxi est un livre de Relationship marketing, Interpersonal relations, Marketing relationnel.
De quoi parle Guanxi ?+
"Guanxi: Relationship Marketing in a Chinese Context is based on an original research study as well as the authors' twenty years of experience of doing business in China. Their understanding of the implications of face, favor, reciprocity, honor, and interconnectedness - all vital parts of guanxi - ...
Qui a écrit Guanxi ?+
Guanxi a été écrit par Thomas K. Leung.