Herd
by Mark Earls
- ISBN
- 9781282345546
Herd est un communication in marketing, social influence book de Mark Earls.
À propos de ce livre
Earls challenges some of our deepest ideas to reveal the truth about who we are and what marketers, managers and governments can do to set about influencing mass behaviour. Bold in its conception and engaging in its execution, 'Herd' offers the most radical new theory of consumer behaviour in a generation.
À propos de l'auteur
est l'auteur de Herd. Parcourez son catalogue complet sur Booklogr.
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Questions Fréquentes
Quel est le genre de Herd ?+
Herd est un livre de Communication in marketing, Social influence, Consumer behavior, Social interaction.
De quoi parle Herd ?+
Earls challenges some of our deepest ideas to reveal the truth about who we are and what marketers, managers and governments can do to set about influencing mass behaviour. Bold in its conception and engaging in its execution, 'Herd' offers the most radical new theory of consumer behaviour in a gene...
Qui a écrit Herd ?+
Herd a été écrit par Mark Earls.