Leap! A Revolution in Creative Business Strategy
- ISBN
- 9780471229179
Leap! A Revolution in Creative Business Strategy est un publicidad, planeacio n estrate gica book de Bob Schmetterer.
À propos de ce livre
"In Leap, Bob Schmetterer shows advertisers how to combine advertising creativity and bottom-line realities to develop winning business strategies and winning ad campaigns. He analyzes some of the most creative business ideas in history, showing how successful advertising and marketing strategies do more than simply communicate the brand - they define it. Schmetterer argues that the true challenge for advertisers is to help clients apply creative thinking to their core business strategies before they launch a branding blitz."--BOOK JACKET.
À propos de l'auteur
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Quel est le genre de Leap! A Revolution in Creative Business Strategy ?+
Leap! A Revolution in Creative Business Strategy est un livre de Publicidad, Planeacio n estrate gica, Administracio n industrial, Mercadotecnia, Planeacio n..
De quoi parle Leap! A Revolution in Creative Business Strategy ?+
"In Leap, Bob Schmetterer shows advertisers how to combine advertising creativity and bottom-line realities to develop winning business strategies and winning ad campaigns. He analyzes some of the most creative business ideas in history, showing how successful advertising and marketing strategies do...
Qui a écrit Leap! A Revolution in Creative Business Strategy ?+
Leap! A Revolution in Creative Business Strategy a été écrit par Bob Schmetterer.