Lovemarks
- ISBN
- 9781576875346
Lovemarks est un forecasting, brand name products book de Kevin Roberts.
À propos de ce livre
"Roberts offers a critical assessment of brands and the problems that face them in an increasingly competitive world. His argument is straightforward. Numbed by the assault of commodification and customer indifference, brands have simply run out of juice. The solution? The creation of products and experiences that will create long-term emotional relationships with consumers."--BOOK JACKET.
À propos de l'auteur
est l'auteur de Lovemarks. Parcourez son catalogue complet sur Booklogr.
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Questions Fréquentes
Quel est le genre de Lovemarks ?+
Lovemarks est un livre de Forecasting, Brand name products, Advertising, Trademarks, Branding.
De quoi parle Lovemarks ?+
"Roberts offers a critical assessment of brands and the problems that face them in an increasingly competitive world. His argument is straightforward. Numbed by the assault of commodification and customer indifference, brands have simply run out of juice. The solution? The creation of products and e...
Qui a écrit Lovemarks ?+
Lovemarks a été écrit par Kevin Roberts.