Marketing Research
by Ray Kent
- ISBN
- 9781861521552
Marketing Research est un marketing research, marktonderzoek book de Ray Kent.
À propos de ce livre
"Marketing Research Measurement, Method and Application provides a comprehensive and detailed coverage of all the elements that go into marketing research including the instruments of data capture, data collection methods and data analysis, along with an up-to-date review of techniques and applications currently used by the larger market research agencies." "This text places a great emphasis on how to generate good measures of marketing concepts and shows how all research is approached from a particular perspective."--BOOK JACKET.
À propos de l'auteur
est l'auteur de Marketing Research. Parcourez son catalogue complet sur Booklogr.
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Quel est le genre de Marketing Research ?+
Marketing Research est un livre de Marketing research, Marktonderzoek, Marketingforschung.
De quoi parle Marketing Research ?+
"Marketing Research Measurement, Method and Application provides a comprehensive and detailed coverage of all the elements that go into marketing research including the instruments of data capture, data collection methods and data analysis, along with an up-to-date review of techniques and applicati...
Qui a écrit Marketing Research ?+
Marketing Research a été écrit par Ray Kent.