Media analysis techniques
ISBN
1412906830
Media analysis techniques est un mass media criticism, methodology book de Arthur Asa Berger.
À propos de ce livre
Why study media analysis? According to Arthur Asa Berger, because theory drives practice and creative people must understand why their creations fail or succeed. Complete with glossary, study guides, and the author's own illustrations, Media Analysis Techniques, Second Edition encourages readers to combine creativity and analysis. In a comprehensive appendix, new for this edition, Berger details activities, simulations, and games that can move players from pure theory to making sense of creative work. Berger's vivid applications link theory to practice, teaching critical skills to students in popular culture, mass communication, media studies, and cultural studies.
À propos de l'auteur
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Quel est le genre de Media analysis techniques ?+
Media analysis techniques est un livre de Mass media criticism, Methodology, Mass media, Communicatiewetenschap, Methodologie.
De quoi parle Media analysis techniques ?+
Why study media analysis? According to Arthur Asa Berger, because theory drives practice and creative people must understand why their creations fail or succeed. Complete with glossary, study guides, and the author's own illustrations, Media Analysis Techniques, Second Edition encourages readers to...
Qui a écrit Media analysis techniques ?+
Media analysis techniques a été écrit par Arthur Asa Berger.