Media product portfolios
- ISBN
- 9781135250317
Media product portfolios est un management, economic aspects book de Robert G. Picard.
À propos de ce livre
"This book breaks new ground by introducing the concepts of product portfolio management and applying them to media companies in a comprehensive manner. It draws from knowledge and methods of analyzing product portfolio management in other industries, applies that knowledge to media industries, and analyzes current practices in media firms."--Jacket.
À propos de l'auteur
est l'auteur de Media product portfolios. Parcourez son catalogue complet sur Booklogr.
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Questions Fréquentes
Quel est le genre de Media product portfolios ?+
Media product portfolios est un livre de Management, Economic aspects, Mass media, Mass media, economic aspects, Médias.
De quoi parle Media product portfolios ?+
"This book breaks new ground by introducing the concepts of product portfolio management and applying them to media companies in a comprehensive manner. It draws from knowledge and methods of analyzing product portfolio management in other industries, applies that knowledge to media industries, and ...
Qui a écrit Media product portfolios ?+
Media product portfolios a été écrit par Robert G. Picard.