Principles of Marketing
- ISBN
- 9780132353458
Principles of Marketing est un marketing textbooks book de Philip Kotler.
À propos de ce livre
The seventh Canadian edition of *Principles of Marketing* pairs unsurpassed quality with the most comprehensive and up-to-date research. Streamlined and concise, the text has been revamped along the unifying concept of marketing as a way of creating value for the customer in order to get value from the customer in return. Covering contemporary and Canadian issues, Kotler engages students with a relevant discussion of hot topics ranging from Measuring and Managing to Returns on Marketing. With new video cases, an integrated Marketing Plan, and exercises in every chapter, the newest edition of this longtime leader continues a tradition of quality without question.
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Quel est le genre de Principles of Marketing ?+
Principles of Marketing est un livre de Marketing textbooks.
De quoi parle Principles of Marketing ?+
The seventh Canadian edition of *Principles of Marketing* pairs unsurpassed quality with the most comprehensive and up-to-date research. Streamlined and concise, the text has been revamped along the unifying concept of marketing as a way of creating value for the customer in order to get value from ...
Qui a écrit Principles of Marketing ?+
Principles of Marketing a été écrit par Philip Kotler.