The image-is-everything presidency
by Waterman
- ISBN
- 9780813368924
The image-is-everything presidency est un presidents, public relations and politics book de Waterman.
À propos de ce livre
The Image-Is-Everything Presidency examines the way American presidents in the media age have shaped their public personas as a means of cultivating and advancing their political and ideological agendas. Images play an important role in the perceived success or failure of our presidents. Since public expectations are most often aimed directly at the White House and its central occupant, it is more important than ever that a president control and present the right image to the Amercan public. Reality thus becomes secondary and image is everything.
À propos de l'auteur
Waterman est l'auteur de The image-is-everything presidency. Parcourez son catalogue complet sur Booklogr.
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Quel est le genre de The image-is-everything presidency ?+
The image-is-everything presidency est un livre de Presidents, Public relations and politics, Presidents, united states, Mass media, political aspects, Présidents.
De quoi parle The image-is-everything presidency ?+
The Image-Is-Everything Presidency examines the way American presidents in the media age have shaped their public personas as a means of cultivating and advancing their political and ideological agendas. Images play an important role in the perceived success or failure of our presidents. Since publi...
Qui a écrit The image-is-everything presidency ?+
The image-is-everything presidency a été écrit par Waterman.