The Seven Myths of Customer Management
by John Abram
- ISBN
- 9780470858813
The Seven Myths of Customer Management est un business, management book de John Abram.
À propos de ce livre
In this lively and readable book, the authors argue that in recent years far too much has been made of customer satisfaction, and that this has come at the expense of hard-edged consumerism. Whether or not "the customer is king," the first rule of business is to make money. Pragmatic and practical, the book destroys seven key myths about customer management that have gained almost folkloric status, and provides a step-by-step action plan for linking customer service with commercial goals.
À propos de l'auteur
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Quel est le genre de The Seven Myths of Customer Management ?+
The Seven Myths of Customer Management est un livre de Business, Management, Nonfiction, Customer relations, management.
De quoi parle The Seven Myths of Customer Management ?+
In this lively and readable book, the authors argue that in recent years far too much has been made of customer satisfaction, and that this has come at the expense of hard-edged consumerism. Whether or not "the customer is king," the first rule of business is to make money. Pragmatic and practical, ...
Qui a écrit The Seven Myths of Customer Management ?+
The Seven Myths of Customer Management a été écrit par John Abram.