Livres de advertising copy
30 livres dans ce genre
The Adweek copywriting handbook
Joseph Sugarman
Copywriting for the Electronic Media
Milan D. Meeske
The making of effective advertising
Charles H. Patti
Advertising
Tipper, Harry
Agency of Fruitland Nursery
Pomeroy & Marshall
Write like the pros
Mark S. Bacon
Instant advertising
Bradley J. Sugars
Persuasive copywriting
Andy Maslen
Writing high-tech copy that sells
Janice M. King
Nihon no kopī hassōhō
Tahara, Susumu
Advertising writing
W. Keith Hafer
Advertising dictionary of selling words, phrases, and appeals
Harvey Ronson
The Craft of Copywriting
June A. Valladares
Consolidated Circulars
DETR
1001 Advertising Tips
Luc Dupont
Direct mail copy that sells!
Herschell Gordon Lewis
Production in format radio handbook
Michael C. Keith
Creative strategy in advertising
Bonnie L. Drewniany
Gabay's copywriters' compendium
J. Jonathan Gabay
Copywriting
George Timothy Clarke