advertising media planning Books
13 books in this genre
Building Buzz
Marisa D'Vari
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Duct tape marketing
John Jantsch
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Targeted public relations
Robert W. Bly
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Zheng he ying xiao zhi gong guan xin wen ce hua
Shenghua Yi
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Media strategies for marketing places in crisis
Eli Avraham
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Advertising media sourcebook
Arnold M. Barban
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Winning PR tactics!
Peter Sheldon Green
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The media handbook
Helen E. Katz
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The effective use of advertising media
Martyn P. Davis
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Estimating the dynamic effects of marketing communications expenditures
David Bruce Montgomery
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Wacky days!
T. S. Peric'
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Media planning
Adams, James R.
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Advertising in the broadcast media
Elizabeth J. Heighton
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