market segmentation Books
16 books in this genre
Logically consistent market share models
Naert, Philippe, A.
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Nichecraft
Lynda Falkenstein
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An intro to MCIF
Elizabeth L Lipke
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Was there a Pepsi Generation before Pepsi discovered it?
Stanley C. Hollander
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Renovate Before You Innovate
Sergio Zyman
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Market segmentation
Frederick W. Winter
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Boomer marketing
Ian Chaston
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A nonparametric approach to perceptions-based market segmentation
Christian Buchta
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Strategic precision
Bengt Karlöf
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L'exigence du choix
Michael Treacy
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Beyond industrial dualism
Thierry J. Noyelle
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A multivariate approach to segmenting arts audiences
Alan R. Andreasen
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Euromarketing: Nieuwe Nederlanders
S. H Mulder
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Everybody Eats
Marcia Mogelonsky
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Market segmentation
Art Weinstein
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Marketing to Leading-Edge Baby Boomers
Brent Green
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