Design & printing of ephemera in Britain & America, 1720-1920

"Ephemera has been collected for many years but only comparatively recently has it been widely accepted as material for academic study This book is new in that it discusses ephemera as an aspect of design history, showing how function, process and period have effected the changing appearance of billheads, trade cards, flyers, playbills and other ephemera." "Ideas travelled in both directions across the Atlantic. American founders devised wholly original new typefaces and these were imported into Britain; yet the development of expertise in designing with these new faces depended on printers learning from one another, and the first scheme of specimen exchange that successfully achieved this was wholly devised and administered from London." "Richly illustrated with letterforms, engravings, drawings and the reproduction of over 250 items of ephemera, this is a book for collectors, students, design historians and all those with an interest in the visual arts."--Jacket.