It’s Not Business, It’s Personal

The 9 Relationship Principles That Power Your Career1. Always Remember That It Pays to Be Personal - Learn from Doris P. Meister, Chairman and CEO of Merrill Lynch Trust and Executive Director of Wealth Management Services; Jeffrey S. Maurer, President and COO of US Trust Corporation; and more.2. Observe the Rules of the Role-Find out how from C. William Pollard, Chairman and CEO of ServiceMaster; the office of David Rockefeller; Morton Meyerson, Chairman and CEO of 2M Companies; and more.3. Be Fluent in Both Pink and Blue-Learn another language from Barbara Corcoran, Chairman of The Corcoran Group; film and television producer David Brown; Cristina Carlino of philosophy; and more.4. Choose Your People Like You Choose Your Stocks-Pick the best with Patrick Zenner, President and CEO of Hoffmann-LaRoche Inc.; Bernie Marcus, Chairman and cofounder of Home Depot; and more. 5. Diversify Your Holdings-Find the hidden winners with Donald Stewart, President and CEO of The Chicago Community Trust; Christina Gold, Vice Chairman and CEO of Excel Communications, Inc.; and more. 6. Don't Waste Time on the Wrong People-Get tips from Don Keough, Chairman of Allen & Company, Inc.; William Aldinger, Chairman and CEO of Household International; Tom Neff, Chairman of Spencer Stuart US; and more.7. Do It Every Day-practice with Linda Srere, President and Chief Client Officer of Y&R Advertising; Edgar Bronfman, Sr., Chairman of the Seagram Company Ltd.; Michael Goldstein, Chairman of Toys "R" Us; and more.8. Give Yourself Time to Win-Make time with columnist Liz Smith; Thomas Quick, President and COO of Quick & Reilly/Fleet Securities; Shelly Lazarus, Chairman and CEO of Ogilvy & Mather Worldwide; and more.9. Do Deals Based on Relationships-Get the best deals with restaurateur Danny Meyer; Jim Farrell, CEO of Illinois Tool Works; Suzanne Jaffe, President of SDJ Associates; and more.What do you really need to get from your work life? Is it to drive up your company's revenues? Get more clients for your own company? Discover how to make a living doing something else? Become more successful without working harder than you already are? Very successful people seem to have the answers to all these questions-and the skill they possess in abundance is that they make the most of their business relationships.In It's Not Business, It's Personal, Ronna Lichtenberg has interviewed today's most exciting business leaders and developed nine relationship principles that are guaranteed to take your work life to new heights of success, effectiveness, and fulfillment. Drawing from hundreds of interviews with successful people-ranging from chairmen of Fortune 500 companies and Forbes' wealthiest people to giants in the sports, entertainment, and fashion worlds-this is a practical and inspirational look at the new rules of business. The business landscape has changed, and relationships have to change with it-this book shows you how to do more than just collect cards at a networking event. This is about forging the relationships that will get you your next job, your next career, your next loyal client.It's Not Business, It's Personal is the essential guide to developing your own personal board of directors, a group of diverse and trusted business relationships that will stick with you through the good and the tough times. Full of unique insight, inspiration, and concrete steps, this is the only lesson you will ever need in working to your fullest potential.