Media analysis techniques
ISBN
1412906830
Media analysis techniques è un mass media criticism, methodology book di Arthur Asa Berger.
Informazioni su questo libro
Why study media analysis? According to Arthur Asa Berger, because theory drives practice and creative people must understand why their creations fail or succeed. Complete with glossary, study guides, and the author's own illustrations, Media Analysis Techniques, Second Edition encourages readers to combine creativity and analysis. In a comprehensive appendix, new for this edition, Berger details activities, simulations, and games that can move players from pure theory to making sense of creative work. Berger's vivid applications link theory to practice, teaching critical skills to students in popular culture, mass communication, media studies, and cultural studies.
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Domande Frequenti
Di che genere è Media analysis techniques?+
Media analysis techniques è un libro di Mass media criticism, Methodology, Mass media, Communicatiewetenschap, Methodologie.
Di cosa parla Media analysis techniques?+
Why study media analysis? According to Arthur Asa Berger, because theory drives practice and creative people must understand why their creations fail or succeed. Complete with glossary, study guides, and the author's own illustrations, Media Analysis Techniques, Second Edition encourages readers to...
Chi ha scritto Media analysis techniques?+
Media analysis techniques è stato scritto da Arthur Asa Berger.