New dimensions in investor relations

Bruce W. Marcus and Sherwood Wallace offer new strategies and techniques, including sophisticated marketing practices and state-of-the-art computer and electronic communications techniques - platforms that will launch investor relations into the twenty-first century. An accessible, hands-on book, it covers the full range of modern investor relations practices. New Dimensions in Investor Relations is a complete guide to the full spectrum of investor relations practices, including an appendix with the latest word on budgeting, regulation, relevant computer software, and resources for the CEO, the CFO, and the investor relations professional.